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With ‘Luck,’ Illinois hopes to lure young adults to buy insurance – Chicago Tribune

November 21st, 2014

With 'Luck,' Illinois hopes to lure young adults to buy insurance
Chicago Tribune
The ads, which show young people cavorting around Chicago in cardboard splints and other homemade remedies, promote a fictitious "Luck Plan." The 30-second spots aired on network television in Illinois this week, the first week of open enrollment under ...
How do you sell Millennials on health insurance? Make them laugh, and then ...MedCity News

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